Shaping teams

that deliver business and user value

Hi! I’m Joana Castro, an executive with 20+ years of Design and Leadership experience in different markets and both SaaS and hardware-based digital products and services. I am currently part of the executive team of Buildium, a north-american prop tech, and I give back to my Design community through the UXPA (User Experience Professionals Association) chapter I’ve founded and have been leading in Portugal.

Come along and learn about all the fun stuff I’ve been working on!

Executive.

Currently
Senior UX Director at Buildium.

Previously
Head of Design at Altice Labs.

People-oriented.

Currently
Founder & President at UXPA Portugal.

Previously
Mentor at UXPA International.

Operational.

Created from scratch
Design Excellence Center for Buildium.

Designed & launched
2-Week Onboarding Program.

Creative.

Designed & launched
UX Methods Repository.

Designed & produced
Family complicity game called Winkards.

Lifting others

Envisioning new ways & Sharing expertise

Panel participation at DesignFAO Gatherings

UXPA Portugal intro at WUD Conference

Podcast interview at Amigos com Projetos

Opinion article at Observador

Tech talk at Portugal Digital Summit

Podcast interview at UX Leadership by Design

Tech talk at Altice’s Techday

More about me…

Expertise areas

To contribute to business KPIs, I've been leveraging in my professional roles my profound knowledge in Experience Design, Business Design, Product Design, User Experience, UX Maturity, and UX ROI.

Mission

Exposing the Portuguese talent in the areas above and contributing to its growth is my main driver.

Modus operandi

Envisioning new ways. Sharing expertise. Lifting others.

Looking forward

I am very keen on connecting with fellow UX professionals to share my knowledge, learn and co-create new perspectives, so don’t hesitate to reach out!

My core values

Authenticity.   Autonomy.   Family.   Innovation.   Merit.   Security.

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